Pakistan has witnessed the mushroom growth of more and more malls, restaurants, sport complexes, multiplex cinemas, and a large number of shops in big cities. Household size and income have a decisive influence over shopping decisions. Research studies show that in Pakistan’s mega cities a majority of households with larger family sizes shop at general stores, while those with smaller family sizes shop at large supermarkets. Quality shopping has …
Read More »Healthy and tasty foods take much attraction of consumers
Food production is mainly focused for immediate consumption, packaging or both. After purchase, meals may be consumed on-site, taken out or delivered. The fast pace of modern life increases the demand for quick-service restaurants. Nevertheless, people are more aware of what they consume and the effect it may potentially have on their health. This awareness creates a great demand for alternative quick-service foods. The push for healthier fast food …
Read More »Foreign fast food chains face mixed competition to achieve economies of scale; investment environment conducive in Pakistan
Interview with Mr. Rafiq Rangoonwala – President, Pakistan Food Association Profile: Mr Rafiq Rangoonwala is with the quick service restaurants (QSR) industry since 1980 and has managed several brands like KFC, Hardees, Pizza Hut, Burger King, TGI Fridays, Pizza Express etc. in several countries. Presently, he is the President of Pakistan Food Association as well. Burger King was introduced in Pakistan in 2014 and started its operations in Karachi …
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