Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other name would smell as sweet.” However, in the modern business world, the name matters. It is the name, which becomes brand and then preference of the customers buying it. Even the staple products are not an exception to this branding and people mostly buy names and not the product. It …
Read More »Organization has positive impact in the fields of nutrition, water, environmental sustainability and rural development Started campaign to eradicate the challenges Pakistan’s children face Nestlé in Pakistan is operating since 1988 under a joint venture with Milk Pak Ltd and took over management in 1992. Nestlé is one of the top employers in Pakistan, creating jobs in the local economy. Over 170,000 dairy farmers benefit from Nestle elaborate milk …
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