Interview with Mian Kashif Ashfaq – CEO, ChenOne Stores Ltd PAGE: ChenOne has carved a respectable place in the market, what is the market share of your brand in Pakistani market? Mian Kashif: ChenOne is the pioneer in lifestyle and fashion brand. Briskly engaged in a vast product mix including men, women, kidswear, home textiles, while to date there is no other brand in the country with such a …
Read More »Fashion and Apparel gather speed in Pakistan
Fashion and apparel industry is experiencing accelerated progress in Pakistan while youth which comprises nearly 32 percent of the country’s population appear to be the guiding force behind it. In present eras, the apparel sector has witnessed entry of some of the biggest textile groups of Pakistan. These groups’ availed opportunities by launching separate brands, lawns and other fashion related products in the market. Plus the talented designers with …
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