Tag Archives: E-commerce

As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral economics is that the framing can be more important than the messaging. Marketers can draw from behavioral science theories and how these can be applied to marketing strategies as new behaviors unlock new triggers. A key issue facing all marketers is whether they should continue their usual marketing activities in …

This year, Toyota Pakistan announced its collaboration with Pakistan’s one of the biggest e-commerce platform, Daraz.pk. This will enable people to buy car from the Toyota’s official store on Daraz. Electronic Commerce or e-commerce is actually the business done through the Internet in the present era of modernization and technology. The rapidly growing usage of internet is shifting the world towards the e-commerce. Phenomenal advancement in Information and Communications Technology …

Industrialization Revolutions resulting from technological innovations have transformed the world many folds. The first, second and third industrial revolutions focused only social living but fourth industrial revolution is there to revolutionize fundamentally our way to live, work and our relationships. This is going to intermingle our physical, geographical, digital and biological boundaries. The fourth revolution will evolve with exponential rather than linear path. There is going to be unending realm …

A disgruntled account/credit card holder of one of the leading banks disclosed that he received a call from his bank inquiring whether he had made three consecutive transactions consecutively amounting to around Rs 80,000/-. To his utter dismay prior to going to bed for a good night sleep, he told the bank employee that he had not made any transaction and was oblivious to what was being communicated to him. …

The entire scenario of trade and commerce has been transformed in the last twenty years or so. The e-commerce industry is without a doubt the most lucrative business of the 21st century. It had long ago shifted from the reluctant offline experience to the easier and comfortable immersion. Here everything could be bought or sold just by clicking a button. The global e-retail is in constant growth since 2014. In …

There are two different schools of thought in Pakistan vis-à-vis digital disruption. One school of thought deems Pakistan as one of the countries, which is rapidly catching up with the rest of the world, however, the contrary viewpoint suggests that Pakistan is still lagging far behind in terms of adopting the technological revolution prevailing globally. There is no denying that Pakistanis are deemed young, educated and to a great extent …

  After consultations with private and public sector stakeholders the Federal Cabinet approved the e-commerce policy framework – a significant step towards regulating and supporting the growth of an industry which promises digital connectivity, employment and economic growth. The framework focuses on customer protection and confidence, recognising it as the core issue confronting the industry’s growth. In the absence of direct contact between buyers and sellers, there is a need …