The national beverage market of Pakistan has been on a rise, because of buying potential. For this reason, one hears of new products coming about on a regular basis. Lately, there is a new arrival awaiting response – Epic, an energy drink that strives to provide a podium to the ambitious professionals of the nation. Additionally, its strategy suggests Epic aims for betterment and success, in terms of economical and …
Read More »Branding in electronic age: issues and opportunities
As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral economics is that the framing can be more important than the messaging. Marketers can draw from behavioral science theories and how these can be applied to marketing strategies as new behaviors unlock new triggers. A key issue facing all marketers is whether they should continue their usual marketing activities in …
Read More »Branding milk in Pakistan
Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other name would smell as sweet.” However, in the modern business world, the name matters. It is the name, which becomes brand and then preference of the customers buying it. Even the staple products are not an exception to this branding and people mostly buy names and not the product. It …
Read More »Bearing of university brand names on the job market
Universities in Pakistan are governed by the Higher Education Commission of Pakistan (HEC) who is responsible for education policy, quality assurance, and degree recognition, development of new institutions and uplift of existing institutions in Pakistan. Pakistan produces about 445,000 university graduates and 10,000 computer science graduates per year. HEC recognises 132 institutions of which 73 are public universities and 59 are private universities. There are 127 universities in total …
Read More »Balochistan can become center of branded fruit products
Known as the country’s fruit basket with having ideal environment of producing huge quality products of fruit with different varieties, we can add value of Balochistan’s fruit exports by taking brand name in jelly, juices and other fruit-related products worldwide if the proper guidance and policies be implement for economic development of the province which would give further boost to the country’s exchequer. By promoting brand culture, we can …
Read More »Brands had a great influence on the mind of people
Today the people are becoming highly brand conscious and as per increase in social mobility the concept of buying branded products gaining its roots to every walks of living beings as these available trade names had a great influence on the mind of people despite inflation, high tariff of utilities and host of other reasons hinder these branded products to get due share in the market. Renowned brand labels …
Read More »Global retail franchises making good progress in Pakistan
Despite security concerns, the country has witnessed an immense influx of foreign retail brands. It is a fact that international brands are making good entry into the country’s lucrative market by opening up their franchises in mega cities and in towns. Certainly, the growing number of international entrants in the local market establishes this fact. The entry of foreign retail franchises into Pakistan is a testament to the enhanced …
Read More »Toyota regains world’s most valuable car brand spot
Toyota is the world’s most valuable car brand. It is a defined brand that is having quality and value. The brand has finished in the top spot among other renowned auto brands in seven of nine years in a latest study conducted recently through Millward Brown Optimor BrandZ Top 100 Most Valuable Car Brands. The annual BrandZ Top 100 Most Valuable Global Brands ranking was created by Millward Brown …
Read More »Proposed phasing out established local brand causes stir among automakers
Auto & Allied Industry The automobile industry performed extremely well in 2015 indicating stellar sales and demand growth mostly triggered by overall economic stability and bumper crops in the agriculture sector. This vital sector of the economy, however, it still needs protection in the forthcoming automobile policy with special reference to import of used cars, which is a real threat to local industrial base. Manufacturers as well as vendor …
Read More »Franchising of international brands likely to flood Pakistan
Interview with Mohammad Raza Pirbhai – Chief Executive Officer, KFC Pakistan Profile Mohammad Raza Pirbhai is one of the most prominent business leaders of our country and has come a long way since the inception of his career. Raza Pirbhai, having a solid track record of 19 years of involvement in the field of Operations and Human Resource Management, has led him to successfully become the Chief Executive Officer …
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