Digitization has become a part of everyday life with the introduction of smartphones and availability of social media. This has brought the banking industry at the verge of possibly the greatest revolution in history as it is more of a matter of life and death for this industry to get the digital banking right. Banks are already at a crossroad with the adoption of digitalization as can be seen prominently. …

Nationwide campaign of Bahria University to promote Blue Economy of Pakistan Whenever we think of water the thing which comes in our mind is life representing its importance and enforces me to call all oceanic activities as Blue Gold. Oceans are of great significance for the survival and advancement of societies as they sustain life, connect the world and facilitate development. “The blue planet that humans inhabit is not divided …

Amidst the post-pandemic scenario, the fast-paced, craftily competitive, exceedingly uncertain and globally challenging business scenario has dramatically raised the investment consciousness of stakeholders. Pakistan, being an emerging economy with the land of ample investment opportunities, must adapt to innovative ways of attracting, retaining and multiplying investments for its economic development. Furthermore, they lack the direction and pace necessary to sustain the long-term momentum of business growth. It is evident that …

State Bank of Pakistan (SBP) through its recent initiatives and actions has focused its attention on finance-deficient areas such as financial inclusion, low cost housing facility, agricultural credit, SME finance and most importantly, the Green Banking phenomenon. In accordance with its strategic policy, given the importance of SMEs being attached to our economic development, SBP is playing a facilitator’s role, aimed to increase the orderly flow of financing to SMEs. …

There is no concept of budget or low-cost airlines in Pakistan. On the contrary, there are ample budget airlines in plenty of countries across the globe for the domestic and international passengers, which eventually bring numerous opportunities to the economy in question in terms of growth in tourism, industrial revival, employment opportunities and beefing up the image of the country in question. The world’s best budget airlines are AirAsia, EasyJet, …

The rise of branded chain of supermarkets, mostly people has switched traditional grocery to branded grocery in Karachi and other urban cities of the country. This trend doesn’t show an impressive image in rest of town and cities of the country. These supermarket or retailer business sector has a massive contribution in Pakistan’s economy. Private enterprises in the industrial sector employ nearly 78 percent of the country’s GDP. Historically, the …

Currently Pakistan’s real estate serves as a big pillar in Pakistan economy. According to the World Bank estimate, real estate contributes 60 to 70% of the country’s total wealth and total amount $300 to $400 billion. Unfortunately, since 2017 Pakistan economy is crippling facing politically instability but economic growth of Pakistan remained 5.8 the highest in the history of nine years. Currently the growth rate is 5.5 that effecting economy …

Whenever thinking about investing, one thing that pops up in most people’s minds is real estate. Even in the time of recessions, real estate can offer some great investment potential. While most people think that real estate investment is solely about buying homes, apartments and flats, or commercial property, there is another side of real estate that the investor can take advantage of, even with a small investment– plots and …

As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral economics is that the framing can be more important than the messaging. Marketers can draw from behavioral science theories and how these can be applied to marketing strategies as new behaviors unlock new triggers. A key issue facing all marketers is whether they should continue their usual marketing activities in …

It is not only the challenge of Cvoid-19 pandemic looming on the horizon of country’s economy, but also it is growing size of black economy, outcome of corrupt practices flourishing with dimensions like manipulation of funds allocated for development expenditures, hoarding of essential items of consumption, money laundering, clandestine terror financing, smuggling, under and over invoicing, speculative trading in stock exchange securities and properties and tax evasion etc. Resultantly apart …