Miscelleneous

In the current world of globalization markets and their economies leading from the front and every activity of residents of any nation are measured economically. In past most of the people used to utilize their leisure hours (entertainment) in watching sports which was quite casual and relaxed but today’s sport is often organized, mechanized, marketed, and administered as a business. Commercial interests influence virtually every decision in sports. Events are …

Sports have long been an integral part of our culture, from the earliest form of football in ancient China, Cùjū, to the spectacle of the Colosseum in ancient Rome. Sports and entertainment leaders around the globe have long understood the importance of atmosphere and excitement in keeping fans happy and engaged. Infectious diseases present an omnipresent threat to the health and safety of the global community. In 2020, the COVID-19 …

It has truly been a year like no other, with the pandemic dominating not just every news cycle but each of our lives. From work to family life, where we went, and what we did, nothing was untouched by Covid-19. But as people got used to phrases like ‘self-isolate’ and ‘social distancing’, there were plenty of other news too. The year began with a new virus originating from Wuhan, China. …

The rise of branded chain of supermarkets, mostly people has switched traditional grocery to branded grocery in Karachi and other urban cities of the country. This trend doesn’t show an impressive image in rest of town and cities of the country. These supermarket or retailer business sector has a massive contribution in Pakistan’s economy. Private enterprises in the industrial sector employ nearly 78 percent of the country’s GDP. Historically, the …

As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral economics is that the framing can be more important than the messaging. Marketers can draw from behavioral science theories and how these can be applied to marketing strategies as new behaviors unlock new triggers. A key issue facing all marketers is whether they should continue their usual marketing activities in …

Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other name would smell as sweet.” However, in the modern business world, the name matters. It is the name, which becomes brand and then preference of the customers buying it. Even the staple products are not an exception to this branding and people mostly buy names and not the product. It …

The growing COVID-19 emergency takes steps to excessively hit developing nations, not just as a health emergency for current but in addition it has overwhelming social, economic and political impacts in future. Recently the bigger challenge for the developing nations is to keep economy moving to ensure food supply and wellbeing of the society during the various barriers of physical distancing and lockdowns. Plagues and pandemics have been undermining mankind …

History is a testament to the fact that dedication and endurance determine the life and downfall of nations. Some nations struggle to survive while others thrive on ambition and advancement. The celebration of 23rd March marks one such memory for all Pakistanis and its relevance in the 2020 us more than ever. In the year 1940, Lahore Minto Park, this nation decided to advance and to survive as a separate entity on …

Pakistan Day is celebrated with great fervor every year, but this year the circumstances are very different. People are living under extreme fear due to coronavirus pandemic, not only in Pakistan but around the world. The death of dozens of people from the pandemic, reminds us hundreds and thousands of people, who were assassinated after the partition of subcontinent. This also reminds the helplessness and the difficult administrative and financial conditions prevailing at …

Pakistan has been able to beef up its image globally. Plenty of foreign diplomats have been visiting Pakistan recently. Pakistan is being considered one of the most worth-visiting countries these day. There is very likelihood that once the fear of coronavirus subsides across the world, visitors from across the world would visit Pakistan. Mr. Emil Wyss, the former Consul General of Switzerland in Karachi from 2014-16, and his spouse, Arie …