Sports have long been an integral part of our culture, from the earliest form of football in ancient China, Cùjū, to the spectacle of the Colosseum in ancient Rome. Sports and entertainment leaders around the globe have long understood the importance of atmosphere and excitement in keeping fans happy and engaged. Infectious diseases present an omnipresent threat to the health and safety of the global community. In 2020, the COVID-19 …

The greenhouse effect Climate change has become a considerable concern for humanity during this anthropocentric age. Scientists believe that the rate of global warming and climate change varies directly with the increase in the concentration of greenhouse gases, particularly carbon dioxide. The Greenhouse gases trap heat and make the planet warmer. Human activities are responsible for almost all of the increase in greenhouse gases in the atmosphere over the last …

As marketers consider how they may need to rethink their communications during the current coronavirus crisis, one suggestion from behavioral economics is that the framing can be more important than the messaging. Marketers can draw from behavioral science theories and how these can be applied to marketing strategies as new behaviors unlock new triggers. A key issue facing all marketers is whether they should continue their usual marketing activities in …

The consequences of the COVID-19 pandemic for the global economy, and financial sector in particular, are still unpredictable. It has crippled economic activities, overturned supply chains and crumpled the demands for goods. The virus has forced both the consumers and the businesses to spend and invest less. The consensus amongst most economists is the slow downing and eventually downward revisions in GDP growth targets. Countries have introduced stimulus programs to …

Pakistan is 6th most populous country of world having a population of 219,652,490 people; which is 2.83% of the total world population. Pakistan covers an area of 881,913 km2 (340,509 sq. mi), approximately equal to the combined land areas of France and the United Kingdom. It is the 33rd-largest nation of the world by total area. Pakistan is one of those countries which have enormous rich natural resources. It is blessed with vast …

The governments and central banks world over readied more emergency measures to tackle the economic impact after spreading coronavirus on Friday, helping financial markets pare some of their steep losses, while more major events were canceled or postponed. US president even declared national emergency and set $50 billion fund to tackle the contagious disease. Till date (Friday March 14) about 138,000 people are affected worldwide and over 5,000 died, according to available …

The entire scenario of trade and commerce has been transformed in the last twenty years or so. The e-commerce industry is without a doubt the most lucrative business of the 21st century. It had long ago shifted from the reluctant offline experience to the easier and comfortable immersion. Here everything could be bought or sold just by clicking a button. The global e-retail is in constant growth since 2014. In …