Everyone knows the famous adage from Shakespeare’s play, Romeo and Juliet, “What’s in a name? “A rose by any other name would smell as sweet.” However, in the modern business world, the name matters. It is the name, which becomes brand and then preference of the customers buying it. Even the staple products are not an exception to this branding and people mostly buy names and not the product. It …

The outbreak of pandemic COVID-19 in 2020 was not only unexpected but also a surprise for the world. The COVID-19 has deep long-lasting impact on every sphere of life extending from social to cultural and economic spheres. As this is highly contagious disease, social distancing is in the crux of solution to this whole crisis. This has changed the social norms on one hand and the economic rules on the …